#SkillsAmplified Professional Development Week

#SkillsAmplified Professional Development Week was a unique professional development experience where seasoned consultants, facilitators, and coaches from the Asia Pacific region came together to supercharge and future-proof the skills of leaders and innovators across cultures and industries.

| 2023 | Digital Marketing | Social Media Marketing | Brand Communications |

The 4-week campaign generated:

142 REGISTRATIONS
3,614 ACTIVE WEBSITE USERS
- 3,570 NEW USERS
3,406,802 SOCIAL MEDIA REACH
- 6,141,260 SOCIAL MEDIA IMPRESSIONS

#SkillsAmplified

Website Landing Page

The central point of contact for this campaign was an InsightPact website landing page.

Website Design

The website was designed to provide participants with all the information they need to be informed about the professional development week, including its webinars, their goals and speakers. Participants were able to choose and register for the webinars that interested them. The landing page was also designed to be responsive, catering to the usability and user experience of mobile devices.

Search Engine Optimisation

Technical SEO was implemented throughout the landing page to increase awareness and search engine result page ranking. Meta description tags and Open Graph optimisation ensured links shared across platforms were informative and helped users understand what the page was about.

Email Marketing

Campaign messaging was integrated with the pre-event direct emails and newsletters sent to the existing InsightPact community and collaborating partner networks (with communication guides).

Social Media Marketing & Organic Content

The organic and paid social media campaign content communicated various elements of the #skillAmplified events, including speaker spotlights, specific event details, and overall event information, utilising content tailored to each social media platform's aspect ratio preferences.

Post Event Promotion

A recap of the event was shared through newsletters and social media posts. Recordings of the sessions were uploaded to YouTube with live-chat resource links and shared publicly for those who were unable to attend the live events.